Top Mobile Marketing Methods

One of the most effective types of mobile marketing is SMS or text messaging. SMS messaging is effective for many reasons: 1) You're able to offer incentives (discounts, coupons, etc.) to entice folks to visit your business, 2) It's relatively inexpensive, 3) More and more people are using their phones more than their computers, 4) It's permission based marketing and if your message is strong, your customers might just appreciate the texts. Similar to email marketing, your subscriber has the ability to opt out so they know they aren't locked into a never ending barrage of text messages.

It is estimated that over 90% of text messages are read. That is an incredibly high number and even more powerful is the potential new business you could be gaining almost at will. So, the numbers are great, the business model is solid, how does one go about getting subscribers to opt in to receive your mobile marketing messages?

Good question. The easiest way is once you have your shortcode, typically a realtively short phrase like PIZZA you can offer your prospects or customers a 10% discount or Free Coke With Every Pizza type of incentive if they text PIZZA to 12345 or whatever your shortcode associated number would be. You are rewarding those who text with a discount. This win win situation means happy customers (for getting the discount) and a happy business owner (you) by building your customer list. A great way to advertise your shortcode is to have it printed on receipts, on flyers, table tents, beer mats, website, mobile website, stationary, you name it.

Coupons and discounts are a fantastic way to bring in more business. Sites like Groupon and other similar coupon related sites are huge for a reason. Everyone likes a deal and sending an SMS text makes it that much easier. But, you can also use SMS text marketing to remind folks of appointments, ask people to donate for a cause, or just about anything you can think of to help build your brand and increase your bottom line.

So, if you haven't begun to incorporate mobile marketing in your advertisement strategy, start considering it now because if you don't, I can guarantee your competition will!

5 Effective Business Text Messaging tips to help your business soar

In any type of business or enterprise, it's important to have great communication that helps in making a business prosperous. Poor communication means less growth and less business prosperity. With the invention of the internet, things are done a lot faster than the typical snail mail from way back. Although, emails are a lot quicker than smail mail, it does still pose a slow transition in the grand scheme of themes. This is why businesses nowadays are a lot more mobile adept with text messaging or business texting. Seeing as there are a lot more cell phone users on the go this is becoming a sought after market. Messages are sent a lot quicker and it's all in real time, making it more personal. The ability of mobile gadgets and smart phones to send notifications and alert you when you get a new message permits real-time delivery of messages thus easing communication. Here are five good tips to get the best out of business texting:

 I. Language is key. Make sure your text is properly worded and sounds business like. Remember, you aren't texting your friend.

II. The right timing.If you are sending a business message, make it during business hours. Sending messages at night time or after hours is not rude, but very inappropriate. Remember, these messages are not personal, it's business.

III.Targeted information. If your message is for a specific thing, keep it brief and get to your point!

 IV. Attract attention with your message. Using words like "offer"  or "discount" helps to make the message more potent because you are offering a service. 

V. Like any business, call-to-action is necessary. For example, at the end of your message, ask a question or put something which will prompt your recipient to take action. This could include calling you back or using a certain process that you'd like them to. This is a slept on process, but it's very good due to the fact that you get a much higher response rate, and it helps to find you more business.