How Small Businesses can dominate with Mobile Marketing

Mobile marketing is a fantastic method of communicating with your current and potential customers via their mobile phones and tablets. A few ways to communicate to your prospects via mobile marketing include SMS text marketing, encouraging prospects to visit your mobile website where you can ask them to opt in to your offers, or simply to optimize your website with a mobile version and ranking in the search engines.

With the advent of today's technology, it is now possible to view regular desktop websites on a smart phone. However, many problems arise when one doesn't have a mobile-optimized website. Firstly, desktop websites often have large pages full of images, text, etc. which can make it hard for your visitor to navigate to the more important information such as your opening hours, your contact number, and so on. A mobile website is meant to load up quickly and mostly show just the most important information, especially if your visitor has limited access to the internet or can only download so many megabytes before getting charged expensive fees. So, having a highly optimized mobile website means your customers can find the information they need quickly and not hit the back button because your site loads too slowly.

SMS marketing, on the other hand, is also a terrific way to build loyalty, gain new customers, and drive business almost on demand. By offering a shortcode, for example a 5 digit or character phrase such as SALON, when your prospect sends you a text with your chosen shortcode, they'll be added to your list of customers. Now, whenever you  want to drive more people to your business, you can send a text message offering, for example, a discount on a product or service, if the person receiving the text acts on your conditions...such as "get 10% your next hair cut if you come in before Friday". Your customers will appreciate the discount and you'll be able to get more people through your door simply by sending one text to all those on your contact list. Everyone checks their text messages so you know your message won't be ignored.

Top Mobile Marketing Methods

One of the most effective types of mobile marketing is SMS or text messaging. SMS messaging is effective for many reasons: 1) You're able to offer incentives (discounts, coupons, etc.) to entice folks to visit your business, 2) It's relatively inexpensive, 3) More and more people are using their phones more than their computers, 4) It's permission based marketing and if your message is strong, your customers might just appreciate the texts. Similar to email marketing, your subscriber has the ability to opt out so they know they aren't locked into a never ending barrage of text messages.

It is estimated that over 90% of text messages are read. That is an incredibly high number and even more powerful is the potential new business you could be gaining almost at will. So, the numbers are great, the business model is solid, how does one go about getting subscribers to opt in to receive your mobile marketing messages?

Good question. The easiest way is once you have your shortcode, typically a realtively short phrase like PIZZA you can offer your prospects or customers a 10% discount or Free Coke With Every Pizza type of incentive if they text PIZZA to 12345 or whatever your shortcode associated number would be. You are rewarding those who text with a discount. This win win situation means happy customers (for getting the discount) and a happy business owner (you) by building your customer list. A great way to advertise your shortcode is to have it printed on receipts, on flyers, table tents, beer mats, website, mobile website, stationary, you name it.

Coupons and discounts are a fantastic way to bring in more business. Sites like Groupon and other similar coupon related sites are huge for a reason. Everyone likes a deal and sending an SMS text makes it that much easier. But, you can also use SMS text marketing to remind folks of appointments, ask people to donate for a cause, or just about anything you can think of to help build your brand and increase your bottom line.

So, if you haven't begun to incorporate mobile marketing in your advertisement strategy, start considering it now because if you don't, I can guarantee your competition will!

The importance of cell phone marketing

Source of pic: Mobile Marketing




Telephone Marketing is using a mobile or cellular device to communicate or distribute messages to attendees through wireless networks.The Mobile Marketing Association (MMA) is an global non-profit association defines “Mobile Marketing is a group of practices which allows organizations to communicate and connect together with their customers within an interactive and applicable manner by means of any mobile device or network.This kind of marketing is normally termed wireless marketing, yet it is not definitely mobile, say for example a consumer’s communications with a Web page at a desktop computer in your house with signals carried over a wireless community network or over a satellite network would qualify as wire less however, not mobile communicable.

You can find of different types of mobile phone marketing. A few of the types are listed below. When using the rise of SMS (Short Message Service) in Asia and Europe, well-known business blossomed. It is known that typically, SMS messages are read within four minutes, which makes them highly adaptable. Through the last decade, SMS has developed into legal promoting channel in almost the majority of parts of the planet. Cell Phone marketing by using SMS has progressively prolonged swiftly in Europe and Asia as a good new channel to reach the crowd. Initially SMS obtained adverse media coverage in many European countries for being a brand new type of spam as some advertisers obtained lists and delivered unwanted content to consumer’s cell phones; but, as guidelines are put set up by the mobile operators, SMS is just about the preferred branch in the Cellular Telephone Marketing marketplace with several thousand million advertising SMS sent out monthly all over globally.

Mobile Marketing using via MMS: Cell Phone marketing via MMS contains a timed slideshow of images, text, audio and video. Such a marketing content is mailed by Multimedia Message Service (MMS) but these are only for color screen mobile devices which you'll find capable of transmitting and receiving standard MMS message.

In-Game Mobile Phone Marketing: In this marketing you'll find basically four major developments together with interactive real-time 3D games, massive multiplayer games and online community games. This shows a trend in direction of more multifaceted plus more complicated richer action while on the other side, you'll find the so-called casual games that are quite simple and also very easy to play. Nowadays, mostly mobile games today are such casual games and will also doubtless stay so for quite a while to come.A few of the big brands and companies are now delivering marketing messages within mobile games or sponsoring entire games to drive consumer engagement and this also is called mobile adver-gaming or Ad-funded mobile game.

Cellphone Web Marketing:
These are the different types of the advertising on websites specially designed for access by cellular devices is usually available. Many popular websites similar to MSN, Google, Yahoo, and other major mobile content providers have been completely selling advertising placement on their own properties for decades already by the time of this writing. Even though many other advertising networks aimed at mobile properties and marketers are also available in addition, web forms on websites enable you to add with mobile texting sources for reminders about group meetings, seminars along with crucial events that believe users aren't constantly at their computers.Cellular Phone marketing by using Bluetooth:

These form of marketing businesses provide hotspot systems which include things like some form of content-management system with a Bluetooth syndication function. Bluetooth technology comes with the advantages it is permission-based, has better transfer speeds and is also a radio-based technology and which has no charges.

Cellular Telephone Marketing via Infrared:
This means of promoting is the oldest and most restricted way of Cellphone Marketing. In the late 90s many of the European companies have tried out shopping window promoting by gratis Infrared waves, they are the very restricted range and may never really develop itself as the leading Mobile Marketing technology.