Mobile Marketing Solutions

Are you looking for information on how to take advantage of mobile marketing? Have you considered mobile App marketing? If not, or if you've never heard of using mobile apps as an effective mobile marketing solution, please read on. Apps offer businesses an incredible opportunity to market their business to a quickly expanding mobile market.

So, why use mobile Apps as part of your mobile marketing solution?

One of the most significant features of apps, compared to a simple mobile website alone, is they come with features that help you get your company's message to a broad spectrum of users (and potential customers) and generally, it's all for free.

For example, one feature you want to become familiar with is push notifications. These are text messages that can be sent via your App letting you promote your products and services, absolutely free. You can also let those who have added the App to their phone know about certain discounts or time-sensitive offers. Because the user has agreed to accept to receive such notifications, you can expect a high open rate. While SMS text messaging is similar in many ways, and can be just as effective, push notifications don't cost you a penny while each SMS text generally costs you per message sent.

Another important feature associated with having your own App is the ability to have your message go viral. If your App user likes your message, discount, or special offer, they may send your message out to their friends and family, post on Twitter or Facebook, and so on. You can begin to see the huge potential of this type of marketing. Getting your App built will initially cost you money but the more people who add your App to their phone, you'll be able to grow your prospect and customer base sometimes very quickly. Being able to communicate with your App users can really give your business the boost it needs to grow and become more and more profitable without necessarily spending more in the process.

Mobile Marketing Cool Features

Advertising on mobile phones can be an extremely important method for marketing your goods or website. This can be a fantastic way to spread news about your product or service. Mobile marketing can be very diverse compared to other methods of selling.

It truly is sort of more potent because in present scenario all people have mobile phones. You will find several types of ways of promotion in Mobile Marketing. Text strategy is another great way to attract new customers. Some restaurants submit an application for mobile marketing via SMS to send out the details of their special offers to their customers. A number of the Mobile Marketing characteristics are these. It's really a little mobile marketing ‘how to' guide for yourself.

SMS mobile marketing- SMS is one of the best performing technique of marketing from Mobile. It really is one of the ways companies use to attract clients to their products. Among the other advantages of Mobile text marketing is usually that the younger generation make use of the mobile for texting. One can market to those younger people for your products by using SMS mobile marketing. SMS marketing is a really easy and efficient solution to communicate with customers. You may also attract many potential prospects using SMS mobile marketing. Sms is easily the most used feature on a cellular phone by any age group. Many businesses use Text message marketing to offer the important points in all types of information expected by way of the user. Some companies also use the text message marketing serviceto grab the opinions, queries and complaints from users. The nice thing about SMS marketing is that the mobile customer doesn't need to wait on the corporate jingles to get information. Mobile users can get all the information they really want using one SMS. So Mobile marketing is great using the SMS marketing feature.

Marketing via Mobile Applications- A lot of types of mobile applications are increasingly being developed each day for mobile users. Cell phone applications can be perfect for marketing purposes. A number of the companies develop free games for mobile users with a link to their blog which they are marketing. Cellular phone users use different types of mobile applications for example games, GPS locator and many others. Nowaday's smart phones are really popular. You could make free mobile phone applications for the mobile phone users along with your advertisement for them. It's one of the numerous popular features of marketing using cellphones. To offer free mobile applications for mobile phone users will set you back a bit nevertheless, you will certainly obtain a targeted market.

Marketing via MMS - MMS is also a popular feature of mobile phone devices. Some businesses make a slide show of their respective products and send it to smartphone users using MMS. Game designer companies could easily create slide show of their game or video files from the game to showcase their products and services. Nowadays a great number of mobile phone users use smart phones that have the potential of receiving MMS. In order to target these audiences for your marketing of your product or service using MMS services. Here's how mobile marketing can have a great affect on the entire promotion of your product. It's a good way to spread the interest about your service while using many smartphone marketing features. You've now learned why mobile phone marketing is that fundamental.

Mobile Marketing and your customers

One of the main disadvantages of a small business is generally lack of reach or inability to gain more customers compared to large, branded businesses. However, business owners of all sizes and shapes share the same goal of trying to promote their products and services in order to gain more custom. Due to the fact that by 2013 there will be more people accessing the internet via their mobile phones over desktop users, this reflects 2 very important aspects when it comes to the future of advertising: most of your potential customers own a mobile phone and they almost always have them with them. Can you see the potential already?

Mobile marketing offers four main categories:

1) Mobile friendly websites

2) Mobile Apps

3) QR Codes

4) SMS text message marketing

Using any of the four methods above means you have the ability to instantly communicate with your prospects or current customers. Mobile phones are, for many people, integral parts of their lives, making life easier and more enjoyable. Some people don't use their computers often but almost always use their mobile phones on a daily basis. This means you, as a business owner, have massive opportunities to connect with your customers quickly and in real time.

Having a mobile website will help you stand out from your competition. If a potential customer is looking for a hotel on their mobile, and your competitor's website isn't optimized for mobile devices and loads extremely slow, that potential customer will most likely click back and search for another hotel that loads up quickly. If your main website is optimized for mobiles, and loads up in seconds with your phone number immediately visible, guess who's going to get the call? You!

People are busy these days. They rely on their mobile devices to get them the info they want quickly. Using a service that offers SMS text marketing is also another great way to send reminders to your customers, or offer mid-week discounts, and all this info can be sent to their mobile phone no matter what they're doing at the time. Mobile marketing should be part of every business strategy. Are you mobile ready?

Mobile Marketing Business

In 2008, US mobile users sent and received around 357 text messages per month, in comparison to making 204 voice calls a month, according to a Nielsen Report. In today's technological age, mobile marketing is now one of the best ways to help your company connect with and discover new (and old) customers.It is best to first seek out how to engage your audience. In the meantime viewing and paying attention has stopped being enough. You ought to have to invite your viewers to participate in and deliver non-traditional income for marketers and computer programmers.

 Mobile marketing business utilizes SMS Marketing & short codes that will help you better achieve your required targets.Made use of by a lot of the mobile marketing businesses the SMS advertising and Message Marketing is not only just a buzz, it is the buzz inside numerous pockets and purses. Individuals are mobile and on this point in time you should discover if your business is applying SMS mode of advertising since the SMS marketing is easily the most convenient and affordable ways to get through to your target customers.The mobile marketing marketplace is anticipated to produce proceeds ranging approximately $1bn and $24bn within four years. You will find multiple proven kinds of just what a mobile marketing strategy may need to look like to be effective.

In the magnificent but unlamented dotcom boom, the vital objective for most online applications appeared to be "attracting eyeballs" (users) who would then attract enough advertising profits in becoming ad supported. The phrase "ad-supported" is being used with greater regularity inside mobile market also, with applications, content, and even mobile service being taken into consideration.Emboldened from the success of Google and the numerous web sites making money with Google advertising, dozens of new corporations and corporations have set their sights on the cell phone as the next advertising opportunity.Most of the mobile marketing companies give additional features as one of them is that customers can receive updates about your organization and services on their own mobile device through a keyword and provided short code or simply by opt in for your app.

The potential market for mobile marketing business can vary from the comparatively unsophisticated smaller advertising patrons attracted to Google and enormous scale national and international "brand" advertisers (automakers, soft drinks, fast food), who request rigorous measurement methods before they'll part with their 9-figure ad budgets.In many cases print advertising is becoming less and less effective at reaching advertisers’ desired customers. Hence as a bottom line, many of them are turning to more targeted and cost-effective approaches?approaches that achieve more for less than print could ever or would. The mobile marketing businesses can do the job very efficiently as they can get the client company’s core concept to the targeted market in much a shorter time period.

Mobile Marketing Today

Today there are more than 100 million mobile phone users in the U.S. who access the internet on their devices. This number will only continue to rise, especially if you think more on a global scale. Smart phones are becoming less expensive and more prevalent which makes marketing to mobile users much easier than ever before. However, smart phones are not necessarily required when we're talking about text marketing. The beauty in embracing mobile marketing and as a new opportunity means you can make more sales, gain more customers, or simply offer deals to existing customers to solidify loyalty.

While SMS text messaging is certainly effective, it's not the only avenue to take when it comes to maximizing your advertising dollar. Below we'll describe a few other methods to consider to help bolster your marketing message across the mobile domain.

1) Mobile Advertisements - Similar to Adwords, also known as Cost Per Click advertising, there are different mobile advertising platforms where a business can promote text links or banners ads to mobile users. You can send those who click your ads to your mobile website, ask them to opt in to get a freebie or discount on your products or services, and build a list of responsive prospects. Ad platforms will naturally offer you tracking and other relevant statistics to help you gain better insight into who you should be targeting.

2) Location Based Marketing - One company to consider using is Foursquare, a company that allows users to receive coupons, win points, but also allows companies to use their services and reach to promote products and services. Using companies like Foursquare can help a business build brand awareness while offering the potential to have their ads or offers go viral as many folks use their mobile phones to share content on Twitter and Facebook. Location Based Marketing is an avenue worth considering.

3) QR Codes - We've all seen them, even if we didn't know what they were. Essentially, they are bar codes but, much more powerful. When a mobile phone user scans the bar code with their smart phone, they can be redirected to a sales page, a promo page, a mobile website, almost anywhere. It doesn't matter if you run a small 1 or 2 person business or a Fortune 500 company, QR codes are great ways to take advantage of mobile users by giving the advertiser more control over where they send potential prospects and customers.

Mobile marketing is truly still in its infancy when it comes to methods of advertising on one of the most used device world wide - the mobile phone. If you haven't yet, it's time to seriously consider mobile marketing today.

Different ways to benefit from Mobile Marketing

Mobile marketing is a great way for businesses of all sizes to promote and sell their products and services to those who access the internet via their mobile phones. However, one must carefully think about which type of service they want to use to promote their business. Later in this article we'll describe a few basic, yet effective, strategies you may want to consider when implementing your mobile marketing goals. It's a good idea to conider all strategies below however, that will depend on your particular marketing plan.

One of the most effective ways to increase sales and remain in the minds of your customers and prospects is by using SMS marketing. By adding your mobile number, mobile website, or even an SMS shortcode, to your print media you can greatly increase the chances of new and repeat business. For example, you can add your mobile number and mobile website URL to your business cards. Another great technique is to add a shortcode to flyers offering new and old customers the ability to receive a discount if they take action. Let's say you own a pizza restaurant. You could include a flyer with each delivery asking your customers to type in your SMS shortcode and once you have these customers "opt in" to your SMS list, you can send them texts during the week offering them a discount if they order a pizza on any given day that you choose.

It's a great idea to take advantage of today's technology where you can easily create, or pay a web designer to create, a mobile website. The reason you want to consider a mobile website is to provide your visitors an optimized web experience that caters to smart phone and tablet screen sizes. It is estimated that within the next year or two, more people around the world will be accessing the internet on their mobile phones, surpassing the number of desktop computer internet users. So, the question remains, are you ready to take advantage of the next wave in marketing?

How Small Businesses can dominate with Mobile Marketing

Mobile marketing is a fantastic method of communicating with your current and potential customers via their mobile phones and tablets. A few ways to communicate to your prospects via mobile marketing include SMS text marketing, encouraging prospects to visit your mobile website where you can ask them to opt in to your offers, or simply to optimize your website with a mobile version and ranking in the search engines.

With the advent of today's technology, it is now possible to view regular desktop websites on a smart phone. However, many problems arise when one doesn't have a mobile-optimized website. Firstly, desktop websites often have large pages full of images, text, etc. which can make it hard for your visitor to navigate to the more important information such as your opening hours, your contact number, and so on. A mobile website is meant to load up quickly and mostly show just the most important information, especially if your visitor has limited access to the internet or can only download so many megabytes before getting charged expensive fees. So, having a highly optimized mobile website means your customers can find the information they need quickly and not hit the back button because your site loads too slowly.

SMS marketing, on the other hand, is also a terrific way to build loyalty, gain new customers, and drive business almost on demand. By offering a shortcode, for example a 5 digit or character phrase such as SALON, when your prospect sends you a text with your chosen shortcode, they'll be added to your list of customers. Now, whenever you  want to drive more people to your business, you can send a text message offering, for example, a discount on a product or service, if the person receiving the text acts on your conditions...such as "get 10% your next hair cut if you come in before Friday". Your customers will appreciate the discount and you'll be able to get more people through your door simply by sending one text to all those on your contact list. Everyone checks their text messages so you know your message won't be ignored.

Top Mobile Marketing Methods

One of the most effective types of mobile marketing is SMS or text messaging. SMS messaging is effective for many reasons: 1) You're able to offer incentives (discounts, coupons, etc.) to entice folks to visit your business, 2) It's relatively inexpensive, 3) More and more people are using their phones more than their computers, 4) It's permission based marketing and if your message is strong, your customers might just appreciate the texts. Similar to email marketing, your subscriber has the ability to opt out so they know they aren't locked into a never ending barrage of text messages.

It is estimated that over 90% of text messages are read. That is an incredibly high number and even more powerful is the potential new business you could be gaining almost at will. So, the numbers are great, the business model is solid, how does one go about getting subscribers to opt in to receive your mobile marketing messages?

Good question. The easiest way is once you have your shortcode, typically a realtively short phrase like PIZZA you can offer your prospects or customers a 10% discount or Free Coke With Every Pizza type of incentive if they text PIZZA to 12345 or whatever your shortcode associated number would be. You are rewarding those who text with a discount. This win win situation means happy customers (for getting the discount) and a happy business owner (you) by building your customer list. A great way to advertise your shortcode is to have it printed on receipts, on flyers, table tents, beer mats, website, mobile website, stationary, you name it.

Coupons and discounts are a fantastic way to bring in more business. Sites like Groupon and other similar coupon related sites are huge for a reason. Everyone likes a deal and sending an SMS text makes it that much easier. But, you can also use SMS text marketing to remind folks of appointments, ask people to donate for a cause, or just about anything you can think of to help build your brand and increase your bottom line.

So, if you haven't begun to incorporate mobile marketing in your advertisement strategy, start considering it now because if you don't, I can guarantee your competition will!